▲ '2017 Korea Travel Mart' the Korean Culture & Tourism Expo

Chungcheongnam-do is initiating activity in Japan on "Baekjeya", the tourist attraction group organized jointly with Si & Gun to attract Japanese tourists.

As the first local activity of Baekjeya in Japan, the province participated in the "2017 Korea Travel Mart", the Korean Culture & Tourism Expo held in Osaka on May 22~24.

In the past, the province and Si & Gun performed the promotion of Chungnam tourism or activities of attracting Japanese tourists individually; beginning this year, however, the province and Si & Gun are planning to carry out the activity of attracting tourists together to enhance the synergistic effect.

In this event, the province, Nonsan-si, and Buyeo-gun participated jointly in the business presentation and tourism briefing session for personnel of Japanese travel agencies and also visited local travel agencies to perform sales call activities.

In addition, various festivals and events within the province including the Baekje Historic Remains, 2017 Geumsan World Ginseng Expo, Boryeong Mud Festival, and Big Field Music Festival were introduced actively to local travel agencies with great interest in Chungcheongnam-do and historic remains of Baekje.

"Since the Baekje Historic Area was listed in UNESCO, there has been a great increase in visits by Japanese tourists. The province will actively attract Japanese tourists this year centering on large-scale events such as the Boryeong Mud Festival and Ginseng Expo", said Lee Hong-woo, head of tourism marketing in the province.

Meanwhile, the province is carrying out active tourism marketing activities this year not only to Japan but also to other Asian countries including China, Taiwan, Hong Kong, and Malaysia by visiting the relevant countries to expand the tourism market in Chungnam.