Chungcheongnam-do

▲ Handoraji Agricultural Association Corporation and BARA CO., LTD. official

Handoraji Agricultural Association Corporation, a doraji (“doraji” refers to the root of the platycodon, also known as the “balloon flower”) manufacturing company located in Yesan-gun, signed an export agreement with an American company, KHFC Corp. and a Japanese company, BARA Co., Ltd. to export medicinal doraji capsules and doraji-based lipstick products.

This agreement is worth USD 1,500,000 (with the US) and USD 2,000,000 (with Japan), which is USD 3,500,000 (approximately KRW 4,000,000,000) in total. This agreement is all the more meaningful because it has come to fruition thanks to President Lee’s active promotion of the company at domestic expos and through international marketing. It is also the very first export deal signed by the company.
 

Handoraji Agricultural Association Corporation is an agricultural manufacturing company located in Sapgyo-eup. Since its establishment in September 2015, they have earned HACCP certification, the Agricultural Complex Industrial Corporation certification from the Ministry of Agriculture Food and Rural Affairs, and have filed a patent with the Korean Intellectual Property Office. Last year, they recorded KRW 265,000,000 of export sales and they continue to grow.

They do not use regular edible doraji, but instead use a special proprietary doraji in their products, that contains four times as much saponin and other nutrients. This company is also the only one in Korea that has manufacturing patents for health beverages using pear, apple, parrot’s-feather, cabbage, saber bean, gingko fruit, dandelion, and more.

The President of Handoraji Agricultural Association Corporation said, “I grow even more confident in our company after the signing today’s agreement. We will continue to develop new products and maintain a high level of quality, so we can export to places all around the world,” adding, “we will gladly give advice to other agricultural manufacturing companies located in Yesan-gun, so that they may be able to reach out to the world and begin exporting their products as well.” 

Yesan-gun plans to provide consulting, R&D, manufacturing packaging support, export support fees, and other services to encourage agricultural manufacturing companies, like Handoraji Agricultural Association Corporation, in the area so that they might successfully develop their own infrastructure and competitive pricing structure suitable for conducting exports.