In addition to Korea's “K-quarantine” that drew the world's attention during the outbreak of COVID-19 pandemic and “K-pop” which is gaining global popularity by ranking high in the US Billboard, another “K” is being loved by the world: “K-food.” Even during the COVID-19 crisis, export volumes of Korean food are increasing. According to export statistics by the Korea International Trade Association (KITA), agri-food export volumes of the Chungcheongnam-do Province ranked first in Korea as of August 2020. Let us find out more about the “K-food” in the Chungcheongnam-do Province, which captivated the tastebuds of the world!
▲ Korean Ginseng from Geumsan
* Geumsan ginseng advances as global food
It is never an exaggeration to say that the ginseng from Geumsan is the pride of K-food in the Chungcheongnamdo Province. Since it was registered as one of the Globally Important Agricultural Heritage Systems (GIAHS) sites by the Food and Agriculture Organization of the UN (FAO) in 2018, it has become a health supplement for the world. At the 21st International Insam Trade Fair held online last October, Geumsan entered into a USD 7.72 million export MOU with buyers from Hong Kong, Taiwan, and India.
▲ Samgwang Rice from Nonsan
* The representative brand of Chungcheongnam-do Province, Samgwang Rice enters the Hong Kong market
Samgwang rice is pesticide-free rice that boasts of glossy rice grains and excellent texture. Last August, the Yeonmu NongHyup in Nonsan entered into a rice export MOU with Hong Kong. The total export volume shipped was 1,150 bags of 4kg rice and scorched rice, with an export value worth KRW 12 million.
▲ Fresh chestnuts from Cheongyang
* Cheongyang’s fresh chestnut on the way to China
Cheongyang's fresh chestnut, boasting of Korea's best quality, is produced in an environment with great diurnal temperature to result in large size, sweet taste, and excellent gloss. Last October, 28 tons of fresh chestnuts from Cheongyang went on an export road to China. Farms in Cheongyang plan to export approximately 200 tons (worth KRW 600 million) of fresh chestnuts by the end of the year.
▲ Skygreen pear from Cheonan
* Cheonan Skygreen pear on the way to the US
Last September, 13.6 tons (USD 45,000) of Cheonan's Skygreen pears with 110 years of history went on an export road to the US for the first time. The Skygreen pears in Cheonan boasts of excellent taste, quality, and storage proven by its long history. Since pioneering the export market in the US for the first time in Korea in 1986, pears have been loved continuously for the past 35 years.