Chungcheongnam-do

▲ The 21st Boryeong Mud Festival

The 21st Boryeong Mud Festival, a global festival enjoyed by people all around the world, will be held for ten days from July 13 to 22 at Daecheon Beach. On the afternoon of the 12th, Boryeong City held the 34th regular board of directors' meeting with around ten attendants including Chairman Kim Dong-il (Mayor) and members of the Boryeong Mud Festival Organizing Committee and finalized the detailed plans for this year's festival.

At the 21st Boryeong Mud Festival, which will be held under the slogan, "Let's go to Boryeong, let's play in mud," 71 programs will be offered in seven sectors categorized by official events, experiences,
exhibitions, sales, performances, contests and marine adventures.

The number of programs was increased by ten from last year. In particular, the contents and facilities of the experience zone have been improved to reduce the waiting time by developing multiple simultaneous experience contents and large-size slides with exits facing the beach.

This year's festival also includes more killer contents, such as Mud Jumbling Zone where visitors can completely immerse their bodies in mud, and attempts to diversify the profit structure, such as by adding "Mud Night Stand and Kids' Camp.

Air Bounce has been improved considering the age groups of visitors and nighttime performances were diversified in order to attract visitors on weekdays when the visitor count is relatively low. In addition to Kids' Camp, which is being started for the first time this year, marine adventure and sports programs, such as fly-boarding, kite boarding parade, yachting and kayaking, will be available.

Moreover, facilities to improve night views on the walking street, which was introduced last year, have been enhanced, Mud Street was opened and a performance stage was set up in the Fountain Square to be used for performances organized by external institutions.

Admission fees to the General Experience Zone are KRW 12,000 on weekdays and KRW 14,000 on weekends and to the Family Zone are KRW 9,000 and KRW 11,000 respectively. Boryeong-si citizens and people of national merit will receive a 30% discount. In addition, visitors experiencing activities at the General Experience Zone will be presented with a gift voucher worth KRW 3,000. This is expected to contribute to local economy activation.

The prices for Mud Kids' Camp, each mud experience facility and Mud Night Stand", which was developed to activate high-quality performances, are KRW 20,000, KRW 2,000 and KRW 20,000 respectively. The tickets for the marine adventure and sports activities will be sold at around KRW 3,000 - 5,000.

"We are preparing for the event with our utmost efforts to promote the sustainable growth of mud industry, enhance the status of the festival as a festival for grownups and ensure effective operation," said an insider of the Boryeong City Office. "Everyone is working hard to increase the brand value of this festival and develop it to play a role in activating the local economy."