Gugija is a big name meaning eternal youth and long life. Even ancient Chinese King Jin is reported to have taken Gugija. It is cultivated widely throughout China, Japan and Korea, but Cheongyang Gugija has the highest quality among them because of the perfect climate and soil.

The light taste of Cheongyang Hangwa is unique due to its traditional production method and the fresh raw ingredients (gugija, rice, etc.) taken from a clean place near Chilgapsan (Mt.).