Emblem chungcheongnam-do

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• symbolizes progress and prosperity with the harmonious relationship of nature, humans and the future.

MASCOT (GUIDORI AND GUIYEOMI) chungcheongnam-do

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• represents the aim of the province for the continuous growth.

WORLD BRAND chungcheongnam-do

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• expresses the heart of Chungnam, representing Chungnam is the heart of Korea.

TOURISM CIP chungcheongnam-do

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• expresses the heart, representing importance and love by mixing the two exclamation marks.

BEST QUALITY (EUTTEUM Q) chungcheongnam-do

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• expresses the thumb to represent the best quality products recommended by the governor.